Sunday, 12 April 2009

Oranges and Lemons says the bells of St Clemence and the Cult of Tango

At some point in the late eighties early nineties , The makers of Tango advertised Orange Tango with its "you know when you’ve been tango'd" catchphrase this had multiple meanings. One for the kids in the playground who mimic'd its head slapping antics with a craze that according to national newspaper had to be banned.
and another for me and perhaps other members of the exploding "rave scene" For us the "You know when you've been tango’d" catchphrase of Orange Tango had quite a different meaning! For me this alternative meaning was reinforced because my brother and I had been travelling up to London at the weekends for our dose of hardcore rave at the "Orange club"

It was at this time I first made the connection of between Orange and Lemon Tango which were popular at the raves the mental connection was resonated by the words of the popular the rave tune by "Liquid" entitled "sweet harmony" with is "bitter sweet bitter sweet harmony" refrain.

I've always resonated Oranges and Lemons due to my mothers maiden name "Clemence" which is my middle name, so the popular nursery rhyme "Oranges and Lemons says the bells of St Clemence." has always held a personal significance and even more so since I moved to live within the sound of bow bells.

As time past I had put my "raving days behind me " I had taken up martial arts and was being exposed to the Buddhist /Taoist teachings of my teacher

It was around this time my mother who was Catholic Christian and involved in the Charismatic renewal movement told me all about the concept of an Easter advertising campaign around the concept of "J.I.M" (Jesus in me) , which might or might not have had some connection to the evangelical Christian movement and the "Holy trinity church" Brompton that was doing the Alpha course in the early days,

The "Jesus in Me" concept seemed harmonious to the Christian Buddhist movement, those Buddhist ‘s/ Christians that see Christ Conciousness as a state of conciousness comparable with the Buddha’s enlightenment or achieving union with the TAO

So when the following Easter to the "Jesus in me" commercials when the makers of Tango ran the "Cult of yellow tango commercial" my curiosity was peaked again , but I felt like it had special significance .In the commercials everyone in the yellow tango cult wore yellow robes and enjoyed peace and love and worship the Jim/Jinn to be found in the yellow tango drink.

by that time was living in the Buddhist temple of my teacher the "Yellow Dragon Centre" and attending Buddhist ceremonies where we regularly wore yellow robes

The personal connection seem closer still because around the time the Yellow Tango commercials were aired I had been given a temporary job in a marketing agency that was doing some work for the "Blue Dragon" Chinese food brand and heard a great story (which involved black and white playboy bunnies and the two the guys that were responsible for the Tango campaign ( apparently one was black the other one white) this further resonated the Taoist nature of the philosophy) and seemed to mimic the Black and White Steve dynamic that was playing out at the Yellow Dragon centre

to this day I seem to be the only person that obsesses about the meaning behind the commercials , years later they flirted "green" campaign for Apple Tango and I notice the other day, some new advertising for Orange Tango with added kick (ginger)

I not sure how much of the above is true and how much imagined but the cult will forever be alive in my dreams.

2 comments:

JSteveKane said...

Just updated this post prompted by a sign i saw for a special edition "orange tango" with added kick , no sooner had i done this when i turned on the tv to see that the "Dukes of Hazzard" ( a two modern day robin hood )and their Orange "General Lee" is on TV - Probably a coincidence

JSteveKane said...

and now i notice Boss Hoggs car is number 23 (the're coming thick and fast)